Intelligence Hub

From fake password reset scams to emails that appear to come from a company’s CEO, phishing has become one of the most dangerous weapons in the cybercriminal arsenal—and unfortunately, it is working. Statistics show that over 90% of cyberattacks begin with a phishing email. With the help of generative artificial intelligence, attackers today are able to create highly personalized messages, free of typos, and at a massive scale. This means that businesses are no longer dealing with just harmless "spam"; they face real risks such as major financial losses, reputational damage, and new types of social engineering that bypass even the best defense tools by targeting people directly. To combat these sophisticated threats, more and more companies are investing in modern cloud email security solutions, specifically designed to detect and neutralize advanced phishing attacks. In this article, we will showcase the most common types of phishing attacks, illustrated with real-world examples that have targeted some of the world's most well-known brands.